The recent tank washing campaign seems to have been a roaring success. We have already had plenty of leads from following up on the recent mailer. But, interestingly, these leads only really surface once we follow up with a phone call.

Even with all this modern internet and e-mail marketing with all its ease of use, low cost and results tracking there is still no substitute for good old fashioned human to human conversations. Yes it takes time and effort but spray nozzles are a technical and complex product which warrant an actual conversation.

I think of it this way. I get 100's of promotional e-mails a month. Some are interesting and I genuinely mean to re-open and investigate several but never get round to it because work is hectic. If, however, someone takes the time to follow up with a phone call I'll be far more likely to buy something. I like having a conversation and I think most people are the same. 

Its good to talk.